I personally have a good relationship with the Mayor of the City of Bartlett, David Parsons and the president of the Bartlett Chamber of Commerce, John Threadgill. Throughout the years, the city of Bartlett and the Chamber wanted to create a website together to focus on Economic Development and attract more people to Bartlett, TN to open businesses, attend schools and create a life. I had the unique opportunity to build this website with them working for Centerline. This included multiple one-on-one meetings, drone video, interviews and all the elements Bartlett has to offer.
I started the process by researching the best qualities of Bartlett and finding a template that would best represent the website we wanted to create. The website was to mainly focus on Economic Development so we included The Medical Device Industry, Elmore Park, Commercial Real-Estate & Living in Bartlett. It took a couple of months to gather all of the information, photos and videos. While I was gathering the copy and information I was developing the website and different pages to adhere to the site structure the client wanted to create.
I completed the website and continue to make updates when needed.
I made sure Search Engine Optimization was included to optimize their engagement.
I keep track of their analytics through Google Analytics to see what pages people view most, the age groups of most users, what area users live in, etc. With this data I make sure the pages that are being most viewed are up-to-date and user-friendly. To gain more traction to other pages I have applied more SEO keywords and make sure the pages reflect this.
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